eHarmony Español launches a study on love between Spanish speakers in the USA
Three out of every four Spanish speakers in the United States believe it is easier to find true love with another Latino, and the majority are more traditional in their customs on a first date. According to a study published today by the Internet dating service eHarmony Español, Spanish-speaking Latinos in the USA believe it is easier to find true love with another Latino because they share the same culture (68%) and speak the same language (52%).
"There is a huge need in the Latin community to find love in Spanish," commented eHarmony Español spokeswoman April Macías. "We know that Latinos fall in love in a unique way, therefore we are developing a scientific compatibility model specifically for eHarmony Español to help Spanish speakers find lasting, deep and happy relationships."
The study also found that three out of every five Spanish speakers have considered using an Internet dating site to find a partner, and that 54% know someone who has used these services to find true love.
When using these services, the honesty of other users and the truth of their online profiles are the greatest concerns for 53% of those surveyed. That concern is more common among women, at 61%, than men, at 46%.
For men, the second most important concern is the cost of the services, while for the women it is the safety of the service.
"Different from other Internet dating services, eHarmony makes an effort to know each of its users very well. We use our patented system to create a personalized list of similar individuals for each user based on key compatibility dimensions," pointed out Francine Nicholson, Senior Product Director for eHarmony Español. "This ensures that the profiles you see on eHarmony are based on honesty and transparency. That is why we are the most trustworthy Internet dating service in the USA."
With respect to receiving advice for finding true love, Latinos trust in their family members and friends. "eHarmony understands the importance of family for Latinos, and its role in finding true love. In fact, ideas about family are a fundamental part of the compatibility model of eHarmony Español," said Macías.
When judging the effectiveness of advice about love, that trust is in the parents: Some 67% of those surveyed qualified the effectiveness of the advice received from their parents as high or very high.
The study also showed that belief in superstitions when finding a partner is part of the Latin culture. Approximately one out of every six people surveyed believe in the effectiveness of psychics, spells, potions, amulets or other similar methods for finding true love.
Men between 18 and 34 are most likely to use these methods. Thirty-nine percent of them have thought of going to a psychic, shaman or tarot card reader to find love, and one out of every three would be willing to use potions, spells, ties or amulets. However, women between 18 and 34 are not far behind: 28% of those surveyed between these ages have thought about going to a psychic, shaman or tarot card reader.
Fifteen percent of those surveyed know someone who has used potions, spells, ties or amulets to find true love, and 13% know someone who has gone to a psychic, shaman or tarot card reader.
"Taking this information into account, eHarmony Español is an alternative for Latinos who want to find love in Spanish, based on science and not on superstitions," Macías said.
eHarmony also conducted a survey among its Spanish-speaking and English-speaking users to better understand their expectations regarding a first date. Sixty percent of Spanish speakers believe that the man should request the first date, while the majority of English speakers think that either of the two may ask for a first date.
Who should pay for the first date? The vast majority of users think that the man should pay – both Spanish speakers (85%) and English speakers (73%). However, English speakers are more likely than Spanish speakers to think that the bill should be split equally.
Spanish speakers also differ from English speakers because they think the man should take a gift on the first date (36% vs. 11%), they are more open to going out with someone who has opposing political opinions (11% difference), and they are less likely to go out with someone who does not like to dance (18% difference).
"The information collected in this study makes it clear that Latinos' expectations about love, from the first date to advice on love, are different from those of the general market, and they respond to unique cultural needs," concluded Macías.